Thursday, March 1, 2012

The TIMEX Story


Timex

The Timex Watch Company Timex Group B.V. is one of the best-known American watch companies. Timex's U.S. headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico.
The company began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America." Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.
During World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.
The company has remained very competitive and the Timex brand continues its dominance through present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality.
One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo® lamp uniformly lights the surface of the Timex’s watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.
Today, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.


Timex Warranty Information
The Basic Coverage:
This TIMEX Watch (but not any battery, crystal, band, or strap) is warranted to the owner for a period of ONE YEAR from the date of purchase against defects in manufacture by Timex Corporation - not by the dealer from whom the watch was purchased.
What Timex Will Do:
If this watch develops such a defect within the one year period, it will be repaired (i.e. a new or thoroughly reconditioned and inspected module will be installed or replaced and a watch of equal value and similar appearance will be supplied) at our option, provided it is returned with a $7.00 check or money order to cover costs of postage, handling, and service, and you provide proof of purchase and date of purchase.
This Limited Warranty Does Not Cover:

  • Timex will not repair defects relating to servicing not performed by Timex Corporation.
  • Timex will not provide any warranty service if your watch shows evidence that it has been tampered with, misused, abused, or altered; for example: moisture damage sufficient to affect the proper function of the watch; damage to the case; or visible cracking of the crystal.
  • Timex reserves the right to charge you for a replacement battery, if the battery in your watch is depleted. No additional charge will be made unless the one year warranty has expired or servicing is necessary for reasons beyond our control, in which case a moderate charge will be made.
  • TIMEX IS NOT LIABLE FOR INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES. Some states do not allow the exclusion or limitation of incidental, special, or consequential, damages, so the above exclusion or limitation may not apply to you.

Your Rights Under Implied Warranties and State Law:
THIS LIMITED WARRANTY IS IN LIEU OF ALL OTHER EXPRESSED WARRANTIES, OBLIGATIONS OR LIABILITIES. TIMEX LIMITS THE DURATION OF ANY WARRANTY IMPLIED BY STATE LAW, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTIBILITY AND FITNESS FOR A PARTICULAR PURPOSE, TO ONE YEAR FROM THE DATE OF ORIGINAL PURCHASE. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from state to state.



    Care of Your Watch:
    • Avoid exposing your watch to water, steam, or other forms of moisture, if it is non-water-resistant.
    • If the lens becomes damaged, have it replaced at once to avoid damage to the module.
    • When your battery is depleted, have it replaced promptly. The particular type of battery is indicated on your caseback.

    Service of Your Watch:
    If your TIMEX watch should ever need servicing, either send it to Timex addressed as follows:
    HOTLINE WATCH SERVICE
    P.O. Box 2740
    Little Rock, AR 72203
    Because of possible loss, we recommend insuring your watch, return receipt requested, when using the mails. If you do not obtain the proper receipt within a reasonable time, start a tracer through the originating post office.
    NEVER INCLUDE A SPECIAL WATCHBAND OR ANY OTHER ARTICLE OF PERSONAL VALUE IN YOUR SHIPMENT. PLEASE NOTE THAT WE MAY SUBSTITUTE A WATCH OF EQUAL VALUE AND SIMILAR APPEARANCE FOR YOURS ON BOTH IN-WARRANTY AND OUT-OF-WARRANTY REPAIRS.
    For your convenience in obtaining factory service, participating Timex retailers will be pleased to provide you with a postage-paid, pre-addressed Watch Repair Mailer.
    TIMEX is a trademark and a service mark of Timex Corporation. REG. U.S. PAT. & TM. OFF.

    The Fossil Story

    Founded in 1984 when timepieces were created more for function than fashion, Fossil began to transform this notion with its unique combination of vintage 1950s Americana design and affordably accessible cool style. Adding to their collectibility were the one-of-a-kind, trademark tins that came with the watches that mixed a creative spirit with a sense of humor. These iconic boxes are nearly as popular as the watches they hold and are regularly collected and traded throughout the world at flea markets, antique shops, and on eBay.
    Today, Fossil produces over 300 different styles of watches in a continuously changing lineup. While the majority of designs are created by in-house designers, Fossil has reached out to such contemporary artisans as product designer Philip Starck and famed architect Frank Gehry (designer of the Guggenheim Museum in Bilbao, Spain) to create uniquely modern timepieces. In addition to style innovations, Fossil has also helped introduce innovative technologies into watches, such as the Wrist PDA that ran the Palm operating system. Fossil also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel.

    The Invicta Story



    With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value. "We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of never-ending possibilities in everything we do."
    These are the words that greet visitors and motivate team members inside the Invicta Watch Group's new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One.
    With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers.
    The art of the craft. Inside an Invicta Workshop
    It takes years of training and a great deal of pride to achieve glorious Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them.
    At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world.

    The Casio Story

    With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
    In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

    Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

    In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

    Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

    The Citizen Story


    The company was established in 1924. The founding fathers selected the name Citizen so it would be "Close to the Hearts of People Everywhere" and soon after adopted the company’s formal name, Citizen Watch Company.
    During the last seventy-five years Citizen has expanded its business throughout the world and has achieved recognition as the global brand. The past twenty-five year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986.
    Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of "world’s firsts" is unmatched.
    More recently, Citizen has staked out a new position as the leader in timekeeping with its Eco-Drives watches that are light powered. With models ranging from dress models to sports models to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. Fueled by light, it never needs a battery.

    Citizen Men's BM8180-03E Eco-Drive Canvas Strap Watch

    Citizen Men
    Citizen Men's BM8180-03E Eco-Drive Canvas Strap Watch
    Product Details : 
    • Light powered eco-drive Japanese-quartz movement; charges in natural sunlight or indoor light

    • Durable military green canvas strap with leather inner-lining

    • Day and date calendar feature

    • Luminous hands and hour/minute markers; compact brushed stainless steel case

    • Water-resistant to 330 feet (100 M)

    Price : $145.00
    Product Description : 

    You will never run late with this men's sporty, Eco-Drive timepiece. From the stainless steel case, green canvas strap and 12/24 hour time indicator, the bold details never end. Additional features include a day/date indicator and water resistance to 100 meters.

    To set the time *(refer to full-setting instructions Manual):

    1. Stop the second hand by pulling the crown out to the 2nd click (time setting position).
    2. Turn the crown to set the time.
    3. The watch will start after the crown is firmly pushed back into its normal position
    To set the Calendar*:
    1. Pull the crown out to the first click (calendar setting position).
    2. Set the desired date by turning the crown counterclockwise.
    3. Set the desired day of the week by turning the crown clockwise.
    4. After you have set the calendar, be sure to press the crown back to its normal position
    *Do not adjust the calendar when the watch is reading between 9:00 pm and 4:00 am, otherwise the movement may become damaged and the calendar may not change correctly



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    Sony CR2032 Lithium Ion Battery

    Sony CR2032 Lithium Ion Battery
    Sony CR2032 Lithium Ion Battery
    Product Details : 
    • High Energy & Continuous Voltage Supply

    • Long shelf Life

    • Ideal Temperature Resistance

    • Superior Storage capacity

    • This item is not for sale in Catalina Island

    Price : $13.99
    Product Description : 

    Sony 3 Volt Lithium Batter provide an excellent combination of high energy and continuous voltage supply. These batteries provide long shelf life for back up energy purposes together with ideal temperature resistance and superior storage capacity. Sony"s lithium coin batteries are guaranteed to provide optimal performance throughout the life of the battery. They are ideal for cameras, wristwatches, electronic agendas and games, and calculators.


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